How to Sell a House Without a Realtor

Featured Image by Pixabay

When it comes to selling your home, you always want to get the best deal possible. Over the years, homeowners have increasingly valued convenience and flexibility throughout the selling process. This has led to some choosing to market and list their own houses, commonly referred to as for sale by owner (FSBO). With this option, homeowners can save up to 6% of the commission fee that would have been paid to a real estate agent.

With the right amount of knowledge, hard work, and self-drive on how to sell your home as an FSBO seller, you will save a great deal of money and time. Listed below are the key points on how to sell a house without a realtor.

1.  Prepare Your Home for the Sale

Certainly, preparing your home for sale is a crucial step in ensuring a smooth and successful selling process. Beyond decluttering and cleaning, there are several additional considerations to enhance the appeal of your property and attract potential buyers.

Repairs and Maintenance:

After cleaning, carefully inspect your home for any necessary repairs. Fixing leaky faucets, addressing chipped paint, or replacing worn-out fixtures can significantly improve the overall impression of your home. Attend to any structural issues, as well, to ensure the property is in good condition.

Curb Appeal:

The exterior of your home creates the first impression. Pay attention to the curb appeal by mowing the lawn, trimming bushes, and planting flowers. A well-maintained exterior not only attracts buyers but also sets a positive tone for their viewing experience.

Neutralize Decor:

While personal touches make a house feel like a home, potential buyers often find it easier to imagine themselves in a neutral space. Consider repainting bold-colored walls with neutral tones, and remove any highly personalized decor. This allows buyers to envision the space as a blank canvas for their preferences.


Staging involves arranging furniture and decor to highlight the best features of your home. It helps potential buyers visualize the functionality and potential of each room. Professional staging or even simple rearrangements can make spaces appear larger and more inviting.

2.  Set a Realistic Price

Once you are convinced that your house is ready for the market, next is to estimate its value. Some key ways to determine the value of your property are:

Home Appraisal:

Consider hiring a professional appraiser to assess the value of your home. Appraisers evaluate various factors such as the size, condition, location, and comparable sales in the area to provide an objective estimate. While this comes at a cost, it can be a valuable investment in getting an accurate valuation.

Local Real Estate Trends:

Stay informed about the broader real estate market trends in your area. Understand whether the market is currently favoring buyers or sellers. For instance, if it’s a buyer’s market with many homes available, you might need to set a more competitive price to attract potential buyers.

Online Valuation Tools:

While not as precise as a professional appraisal, there are online tools that provide estimated home values based on algorithms and publicly available data. These tools can give you a rough idea, but it’s crucial to supplement this information with professional insights.

Consider Market Conditions:

Evaluate the overall economic conditions and interest rates, as they can influence the real estate market. In a low-interest-rate environment, buyers may be more willing to pay higher prices. Conversely, higher interest rates might limit buyers’ purchasing power, affecting your pricing strategy.

Understand Buyer Preferences:

Research the features and amenities that are currently in demand among homebuyers. Knowing what buyers value can help you highlight these aspects of your home, making it more appealing and potentially justifying a higher asking price.

Flexibility in Pricing:

While you want to get the best value for your home, be prepared to be flexible with your pricing strategy. If your initial asking price doesn’t attract interest within a reasonable time frame, be open to adjusting it based on feedback from potential buyers and market conditions.

3.  Advertise

Many homebuyers start their journey to owning a home online. Understanding and executing a well-prepared marketing strategy is a key aspect of selling your home without a realtor. To reach and captivate the right buyers you should take advantage of digital tools such as:

Multiple Listing Service (MLS):

Listing your home on the MLS is a fundamental step for reaching a broad audience of potential buyers. This centralized database is used by real estate professionals to share property information and is often the first place agents and buyers look when searching for homes.

For Sale By Owner (FSBO) Sites:

FSBO websites cater specifically to homeowners who choose to sell their homes without the assistance of a real estate agent. These platforms provide a space for you to create detailed listings, upload photos, and manage inquiries directly from potential buyers.

Local Classified Websites:

Utilizing local classified websites can be an effective way to target potential buyers within your community. Platforms like Craigslist, Kijiji, Facebook Marketplace, local community forums, or neighborhood-specific websites often have sections dedicated to real estate listings.

Social Media Platforms:

Leverage the power of social media to promote your home. Share your listing on platforms such as Facebook, Instagram, and Twitter. Create visually appealing posts with high-quality photos and a compelling description to capture the attention of your social network. Consider joining local community groups or real estate-focused groups to expand your reach.

Virtual Tours and 3D Walkthroughs:

Enhance your online listings by incorporating virtual tours or 3D walkthroughs. This immersive experience allows potential buyers to explore your home remotely, providing a more comprehensive understanding of the property’s layout and features.

Professional Photography:

Invest in professional photography to showcase your home in the best possible light. High-quality images can significantly impact a buyer’s perception and interest in your property, making them more likely to schedule a showing.

Email Marketing:

If you have a network of contacts who might be interested in your property, consider sending out an email blast with details about your home. Include a link to your online listing and encourage recipients to share the information with their networks.

4. Hold an Open House

Once your house hits the market, you should plan for an open house. Do your research online and even visit a few open houses in your area. Next is to create the best open house plan and schedule it for a morning or evening, preferably on the weekend. Be sure to invite as many potential buyers as you can. Remember to be professional and give full attention to all your guests. 


As you list your house and reach out to potential buyers, you also want to explore all the potential options. If you need to sell your house fast and close the deal as soon as possible, you may consider selling directly to a real estate investor or home buying company. With this option, you’ll receive a negotiable cash offer, and you won’t have to incur renovation costs or inspections since the buyer will take the house as-is. 

Once you’ve found a buyer, ensure you understand the house selling rules and all the paperwork needed before closing the deal. If you do this right, the process should be open, elaborate, and a win-win for both parties.

Get More Info On Options To Sell Your Home...

Selling a property in today's market can be confusing. Connect with us or submit your info below and we'll help guide you through your options.

What Do You Have To Lose? Get Started Now...

We buy houses in ANY CONDITION across Ontario. There are no commissions or fees and absolutely no obligation. Start below by giving us a bit of information about your property or call 647-490-1334 ...
  • This field is for validation purposes and should be left unchanged.

Leave a Reply

Your email address will not be published. Required fields are marked *